The unveiling of the 2024 Ford F-150 took place at the Detroit Auto Show, specifically at Detroit’s Hart Plaza, last evening. Now the online configurator tool is already operational, F-150 pickup pricing is confirmed, ensuring we can now track the pricing in its various trims.
As anticipated, the starting price for the new truck has risen. A base F-150 XL with a Regular cab and no additional options will set you back $38,565, inclusive of the $1,995 destination charge. This is $2,075 more than the 2023 model truck. However, it is important to note that the higher price includes a significant amount of additional equipment. Ford has made the 2.7-liter EcoBoost V6 engine the new standard engine, equipped LED headlights as standard, added a 12-inch digital instrument cluster, and made the 12-inch touchscreen infotainment system standard. While the cost is higher, Ford has certainly enhanced the value proposition with these added features.
The range of trims available for purchase is extensive, consisting of XL, STX, XLT, Tremor, Lariat, King Ranch, Platinum, and Raptor. The previously offered Limited trim is no longer available, as its features have been incorporated into the Platinum trim under a new designation called Platinum Plus.
F-150 Pickup Pricing is Confirmed:
Below, you will find the starting prices for all the trims and significant variants:
XL: $38,565
STX: $45,890
XLT: $49,615
Tremor: $65,945
Lariat: $66,990
King Ranch: $75,725
Platinum: $73,425
Platinum Plus: $84,495
Raptor: $79,975
Raptor R: $111,550
For this refreshed F-150, the availability of individual options has decreased, as Ford is now emphasizing larger packages instead. This approach simplifies the truck customization process, although it may require customers to select packages with more equipment than they truly desire in order to obtain the truck’s desired configuration. However, customers still have a relatively wide array of powertrain options to choose from. For example, opting for the PowerBoost or the gas-only 3.5-liter EcoBoost engine over the 5.0-liter V8 incurs an additional cost of just $290. Nevertheless, the option to choose the PowerBoost is only available on the Lariat trim or higher.
In terms of tech-related options, the new head-up display is part of the Lariat High package, which costs $3,055. Three years of Blue Cruise, Ford’s driver assistance system, can be added for an extra $2,100. After the initial three years, customers will be required to continue paying for the service via a subscription. Additionally, the Pro-Access Tailgate is bundled with other items in the Bed Utility Package, which has a total cost of $1,350.
Now that the F-150 pickup pricing is confirmed, you may wish to customize your own model, be sure to visit the build and price tool on Ford’s website.
You have the freedom to choose any trim or variant, allowing you to have fun designing anything from a basic two-door work truck to the extravagant Raptor R.